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  • SEO
    SEO and PPC A Brief Overview for absolute novices

    SEO (search engine optimisation) refers to how Google and other search engines list your site in their search results. SEO is a long term solution which will give you cost effective and lasting results. PPC (pay-per-click) is an alternative ‘band-aid’ solution which gives immediate results but no long term benefit. Many successful businesses budget for a mixture of SEO and PPC. SEO is always in relation to certain 'keywords'. Your site should be optimised for keywords that are relevant to your business.

  • Digital Marketing Spend
    Digital Marketing - What are your Competitors Doing?
    Results are in from the recent Digital Marketing Industry Survey 2012 by SEOMoz, one of the world's leading providers of Search Engine Optimisation (SEO) software. The trends are showing increasing spend on digital marketing services with over one third of budgets being over $1,000 per month. Large companies are budgeting $50,000 and upwards on their monthly online marketing.
  • Googleplus
    Custom URLs for Google Plus

    Google recently announced the implementation of custom URLs for Google plus pages and profiles. The new feature allows organisations or people to create vanity urls for the Google plus pages and profiles at google.com. For example google.com/+hugoboss.

    The implementation of custom URLs will make it easier for people to provide short, easy to remember links to Google plus pages.

  • Dark Internet
    In the Press - The Dark Side of the Internet

    ATech's director recently commented on the state of the Dark Web and the use of the Onion Router for the Courier Mail:

    Sarah-Jane Peterschlingmann, the director of IT business A Technology, said TOR was not a stand-alone protection of anonymity if data sent was not encrypted and if technology such as javascript was used.

    "Any sort of software that you were installing such as The Onion Router or data-scrubbing software you are exposing yourself to further risks if you don't understand who is providing the technology."

  • Great looking website content
    How to Write Great 'Looking' Content

    When writing content for the web, we have to take into consideration how both search engines and humans read our content. You’ve probably been to a blog-styled website before, been confronted with a block of text and left immediately with the sub-conscious mentality “I don’t want to wade through that to get what I want”.