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Social Media and Your Business

In a previous blog entry we looked at the importance of creating positive, ongoing relationships with customers and fostering a strong online presence through social media content. But how is having a Facebook page for your brand really going to assist you in acquiring and maintaining dedicated customers?

Social media offers an unprecedented bridge between business and consumer. Provided that the content posted by the business remains relevant, positive and up-to-date, companies have the unique opportunity to be a part of consumers’ day-to-day lives.

Custom URLs for Google Plus

Google recently announced the implementation of custom URLs for Google plus pages and profiles. The new feature allows organisations or people to create vanity urls for the Google plus pages and profiles at google.com. For example google.com/+hugoboss.

The implementation of custom URLs will make it easier for people to provide short, easy to remember links to Google plus pages.

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