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Mobile SEO – what it means for your website

What is Mobile SEO?

Mobile SEO is search engine optimization for websites to increase their ranking in mobile searches. It is necessary to ensure that your site shows in a viable position (first page of Google search results) for when users Google search on their mobile phones.

Why is it Important?

A Quick Guide To Backlinking for SEO

For anyone that doesn’t have a background in digital marketing, facing the world of search engine optimization and backlinking can be daunting, to say the least. But what are backlinks and why are they so important? Put simply, backlinks are links to your website, from other websites. So if you have a hyperlink from any other website out there on the internet that people can click on and it will take them to your website, that's a backlink. Sounds easy, but backlinks are vitaly important for the health of your website and your business.

SEO and PPC A Brief Overview for absolute novices

SEO (search engine optimisation) refers to how Google and other search engines list your site in their search results. SEO is a long term solution which will give you cost effective and lasting results. PPC (pay-per-click) is an alternative ‘band-aid’ solution which gives immediate results but no long term benefit. Many successful businesses budget for a mixture of SEO and PPC. SEO is always in relation to certain 'keywords'. Your site should be optimised for keywords that are relevant to your business.

Digital Marketing - What are your Competitors Doing?

Results are in from the recent Digital Marketing Industry Survey 2012 by SEOMoz, one of the world's leading providers of Search Engine Optimisation (SEO) software. The trends are showing increasing spend on digital marketing services with over one third of budgets being over $1,000 per month. Large companies are budgeting $50,000 and upwards on their monthly online marketing.

Custom URLs for Google Plus

Google recently announced the implementation of custom URLs for Google plus pages and profiles. The new feature allows organisations or people to create vanity urls for the Google plus pages and profiles at google.com. For example google.com/+hugoboss.

The implementation of custom URLs will make it easier for people to provide short, easy to remember links to Google plus pages.

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