For anyone that doesn’t have a background in digital marketing, facing the world of search engine optimization and backlinking can be daunting, to say the least. But what are backlinks and why are they so important? Put simply, backlinks are links to your website, from other websites. So if you have a hyperlink from any other website out there on the internet that people can click on and it will take them to your website, that's a backlink. Sounds easy, but backlinks are vitaly important for the health of your website and your business.